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Saturday, 17 January 2015

A Comprehensive Guide to Symbolism

The whole point of design is to deliver a message visually by using type, colors, and different symbols. Let’s not rely on Chinese zodiacs or trend forecasts alone when deciding on the symbols we use. Psychologically speaking, the symbols we use in design should always stand for something else; if they don’t, then what’s the point?

Each design element should be present for a specific reason. When defending your work to a client, you can’t just say you felt like doing so unless you want to lose your job. We don’t just add rainbows and swirls because they look nice. Each element should be carefully thought out to suit the message and overall design. We have to learn to justify our design decisions and communicate them properly, and what a better way to do that than with this symbolism cheat sheet.

Creating a logo for your cupcake business? A fox might not be the best animal to represent your brand, not even if it were a friendly one unless your cupcakes guarantee intelligence boost. Designing a spa brochure? Try to lessen your thick lines and edges. Good thing an illustrated guide is provided by the team behind the ZD Blog to help us properly use symbols in our future projects.

IG-A-Comprehensive-Guide-to-Symbolism   Photo courtesy of Zillion Designs

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