Saturday, 6 September 2014

Posters Aimed to Encourage Voting for Environment

Would tapping the power of art in the form of posters would help make voters vote in this upcoming midterm elections? Patagonia thinks so.

Posters has long been used to spread a message, idea or an agenda to people. Nowadays many posters are used to spread word about upcoming events such as talks, underground concerts and movies. Back in WWII most posters are used to inspire the soldiers, strengthen the and country’s morale and not to mention it is also used to help boost the economy despite the trying times.


One company aims to use posters to spread a message, the message is to vote for the environment. Patagonia aims to get people to vote for candidates. Candidates that are for clean, renewable energy, restoring clean water and air and turn away from carbon fuels that contribute to global warming in this upcoming midterm elections. Patagonia believes that in order to be in business for a long time, it is their responsibility to elect people who are committed to solving various environmental issues such as global warming.


With that in mind, Patagonia in partnership with Creative Action Network (CAN) and Canary Project launched a crowd-sourced art project that invites artists and designers to create a collection of Vote the Environment.



The profits that will be earned from the project will be divided to the artist, the project and to HeadCount. 30% goes to HeadCount, which is a non-partisan organization that helps register voters through music.  While the 40% will go directly to the artist and the remaining 30% will go to support the project.

For those who would like to contribute their work to Vote the Environment project users can submit look up the guidelines Vote-the-Environment-Poster-Katie-Vernonhere. Aside from the printed posters, the collected designs will also be available in buttons, stickers and shirts. To know more about the project just hit the jump.

Image source: Vote the Environment


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