How does an establishment catches your eyes and makes your head turn?
Is it the stunning architecture? The gorgeous facade? Or is it the unique and catchy signage design that reflects the establishment’s brand identity?
In the busy streets, competition between several establishments is very tight and everything wants to be noticed. This is one cause of the creative and sometimes crazy marketing strategies that these establishments implement to outcompete their neighboring competitors.
A way to grab the attention of the people is through signage design. For marketing purposes, signage design is a visual graphic created to display information to a particular audience. It can also indicate the services of a particular facility, show location, and give warning or safety instructions.
Simply put, it is that ubiquitous yellow letter “m” seen almost anywhere you go around the globe.
FROM UP NORTH curator Daniel Nelson recently put together a gallery of beautiful signage design, and we featured some of them below for your eyes to feast on.
Check out this Pinterest board if you are craving for more creative signage design.
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