With the movie coming out in a few days, Disney have launched a unique EPK site for “Maleficent“. Created by Los Angeles-based independent web design group, Watson, the site is powered by Tumblr that serves as a virtual lookbook for the much anticipated movie.
Evil is the New Black showcases the film’s fashion, environments, characters, behind the scenes videos and other movie related content. The smooth transitions of animations and video are well orchestrated to seamlessly present a huge amount of share-able material. Awesome stock photography and narrative content also add up to the great visual experience.
See some screenshots below or head over here to see it in action.
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